Uno Uli

Starchie_ulichan profile.jpg

A fashion blogger, Uli Chan, pronounced as U-li, is quite the nostalgic young lady living in Singapore. Her nostalgia is expressed through her love of vintage fashion, which is influenced by her Shanghainese mother who has great style.

Being a creative thinker with a sentimental soul, Uli combined her passion for vintage fashion, dark music and nostalgia and started her fashion blog -  ‘ULIMALI’ - in 2011. Her insightful and personal blogging led her to win the Best Fashion Blog Award presented by Singapore Press Holdings Blog Awards in 2015. So of course, we had to have a chat with her!

By day, Uli is a digital marketing executive who delves in the digital advertising labyrinth. Social media and content creation are her work staples, but it’s not just a one finger action on the ‘post’ or ‘share’ button. Uli combines strategy and creativity to get to you online folks out there.

A little secret about Uli?
Besides being a fashion blogger, working professional and model, she is also a freelance photographer!

In a conforming cultural landscape like Singapore, vintage fashion is not exactly mainstream fashion. Yet Uli has showcased vintage fashion with effortless style and self-confidence on her blog. This attitude aligns with her conviction of encouraging people to dress sustainably by making vintage fashion relevant to a modern lifestyle.



Uli chan vintage 4

THE LOWDOWN on Uli ...


Where do you live                       Singapore

Retro, feminine, and polished     Personal style

iphone                                        Iphone or Android?

Melbourne!                                 Travel


My workplace      Singapore                           

Office pet            None

Latest project     (Fashion) ‘Blood Ties’ – a fashion editorial for my university's final year project

blood ties

Fave designer / project     Designer of all time: The late Alexander McQueen

Good design                      The Flower Dome at Gardens By The Bay

Stationery                          Muji

In your work bag               iPhone, hand cream, notebook

Eat Drink             

Local eat             Fishball noodles, Mala fragrance pot, anything Thai, a MUST Yakun Kaya Toast

Drink                   Ice coffee (kopi-peng)

Munchies             Not a snacks person

In your fridge      Magnum ice-cream

Traditional Singaporean Breakfast - 
Ya Kun Kaya Toast

ya kun logo

Ya Kun is almost my daily staple when I am in Singapore ...
— Starchie's Founder


Online shop                Taobao

Fashion                       ASOS

Fave local shop          Books Actually


WATCH: Kenny Leck, founder of Books Actually -  Bookstore with Singaporean fiction & literature.



Tissue paper               I can’t live without

None                           Magazine subscription


ULI recommends ...

ASIAN COUTURE                  Ong Shunmugam

VINTAGE FASHION              Dustbunny Vintage

INDEPENDENT CINEMA       The Projector