A fashion blogger, Uli Chan, pronounced as U-li, is quite the nostalgic young lady living in Singapore. Her nostalgia is expressed through her love of vintage fashion, which is influenced by her Shanghainese mother who has great style.
Being a creative thinker with a sentimental soul, Uli combined her passion for vintage fashion, dark music and nostalgia and started her fashion blog - ‘ULIMALI’ - in 2011. Her insightful and personal blogging led her to win the Best Fashion Blog Award presented by Singapore Press Holdings Blog Awards in 2015. So of course, we had to have a chat with her!
By day, Uli is a digital marketing executive who delves in the digital advertising labyrinth. Social media and content creation are her work staples, but it’s not just a one finger action on the ‘post’ or ‘share’ button. Uli combines strategy and creativity to get to you online folks out there.
A little secret about Uli?
Besides being a fashion blogger, working professional and model, she is also a freelance photographer!
In a conforming cultural landscape like Singapore, vintage fashion is not exactly mainstream fashion. Yet Uli has showcased vintage fashion with effortless style and self-confidence on her blog. This attitude aligns with her conviction of encouraging people to dress sustainably by making vintage fashion relevant to a modern lifestyle.
FOLLOW ULI CHAN @ulimali
THE LOWDOWN on Uli ...
Where do you live Singapore
Retro, feminine, and polished Personal style
iphone Iphone or Android?
My workplace Singapore
Office pet None
Latest project (Fashion) ‘Blood Ties’ – a fashion editorial for my university's final year project
Fave designer / project Designer of all time: The late Alexander McQueen
Good design The Flower Dome at Gardens By The Bay
In your work bag iPhone, hand cream, notebook
Local eat Fishball noodles, Mala fragrance pot, anything Thai, a MUST Yakun Kaya Toast
Drink Ice coffee (kopi-peng)
Munchies Not a snacks person
In your fridge Magnum ice-cream